We currently live in a digital age. This means even basic activities like job hunting have moved to the online space. Currently, it is well known that the best online tool to aid in your job search is LinkedIn.

The following are some basic tips that may assist you in optimising your LinkedIn profile to enable you land your next job:

1. Optimise your profile. Make sure your LinkedIn profile is complete, up-to-date and showcases your skills and experience. Use a professional photo, write a compelling headline and provide a concise summary. LinkedIn users with profile pictures receive 9* more profile views and 36* more messages.

2. Expand your network. Actively connect with professionals in your industry, colleagues, alumni and thought leaders. Engage in meaningful conversations, join relevant groups and share valuable content to expand your network and build relationships.

3. Share valuable content. Regularly share articles, insights and updates related to your field of expertise.

4. Ensure you achieve a 7-star level. You are 44% more likely to be headhunted and receive job opportunities from recruiters if you have the highest level, an all-star profile.

5. Ensure your skills are well-updated.

6. Add all relevant languages, certifications, projects and volunteer work.

7. Ask for recommendations from current/ex colleagues.

8. Follow companies you wish to work in to receive regular updates.

9. If you are interested in a position, apply for the role then try and find the relevant recruiter/hiring manager on LinkedIn. Request a connection and send them a message in relation to the job position you desire. Try convincing them. You can also look up the recruiters in another social platforms, try building a personal relationship with them and try to convince them to consider you for the relevant role you are applying for.

FOR LINKEDIN PROFILE OPTIMISATION SERVICES, WHATSAPP JWO @ +254799117064